Saturday, 22 February 2014


Peter Power Photography Inc. is now a registered corporation! 

Now all I have to do is start earning a living with it. Well, not yet, but very soon. And thanks to a wealth of colleagues, friends and family who have been incredibly supportive through this transition I am feeling very confident about the future....most days.

There seems to be a never-ending list of minutia that needs to be dealt with before my business is up and running, and it's not easy getting things done while still working my scheduled shifts at the paper, waiting for that final day. April 2, 2014 will be my last official day as a staff photographer by the way. The fact that it's also the anniversary of my dad's passing doesn't help either. I'm sure it will be an emotional day.

But I'm discovering there's plenty of time to get things done as long as I whittle away at it in a steady, organized fashion. Plenty of time if I'm content to be up and running for April 3rd, but the problem is that in my head at least I've already moved on from being a staff photographer and I'm already running my business. Every day I wake up thinking I need to have my affairs in order TODAY.  I need to be getting assignments TODAY. I need to be invoicing people and depositing cheques TODAY. But then common sense prevails and I relax enough to deal with the challenges directly before me at a given time. This new phase of my career will evolve but I need to take it one step at a time, and allow time for everything else in my life. And that still includes making images for a newspaper, as it always has.

The thing about most people I know in this industry is this; We love what we do, and we take great pride in doing it exceptionally well. This includes photographers, writers, editors,....everyone! Regardless of work environment, politics, circumstance I know very few people who would ever "mail it in." Of course, employers know this, and count on it on a daily basis. 

But I don't just work out of personal pride, or professionalism, or because somebody expects it of me, or because my name might appear with an image, or a video. The most important reason I work hard to make the best images possible is because I owe it to the subjects of my images.

Whether its a simple portrait or a sensitive documentary story we owe our best to everyone we focus our lenses upon.

Pride, professionalism, respect, passion, patience, commitment, consistency, innovation, dedication, determination, duty, dependability, flexibility, compassion, sensitivity, honour, honesty, and humour are all things that I have tried to live by and base my career approach upon. I have always done the best possible job for everyone involved and this has always served me well.

So now, as I transition from being a staff photographer to working independently I have no intention of changing the way I work and the way I approach my life.

Peter Power Photography Inc. is my company, but my company is me. Everyone I know, meet, photograph or do business with will continue to get the absolute best I can offer, and they deserve nothing less. In this I will not compromise.

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